Construction of Hard Rock International’s guitar-shaped hotel tower on the former Mirage site on the Las Vegas Strip is on pace for a targeted opening in the fourth quarter of 2027, the company has confirmed, as the project continues to reshape one of the corridor’s most recognizable parcels.
Hard Rock International, owned by the Seminole Tribe of Florida, acquired the Mirage from MGM Resorts International for $1.075 billion in 2022. The Mirage closed July 17, 2024, and construction began immediately. The signature guitar tower will serve as the visual centerpiece of the reimagined property, replacing the former resort’s iconic volcano attraction.
The project is the first Las Vegas Strip resort to be developed by a Native American tribe. Hard Rock International operates cafes, hotels, casinos, and live music venues globally, and the Las Vegas property is expected to become a flagship for the company’s expanding resort portfolio.
The company has not released details on the total number of hotel rooms, casino square footage or entertainment capacity for the new property. The tower’s distinctive guitar silhouette, visible from multiple points along the Strip, has already become a construction landmark as it rises above the surrounding properties.
Hard Rock’s Las Vegas development is part of a broader wave of capital investment along the Strip in 2026, which also includes room renovation projects at Wynn’s Encore tower, upgrades at Caesars Palace’s Augustus Tower, and the rebrand of The Cromwell as the Vanderpump Hotel.
The Las Vegas casino market saw revenue soften in 2025, though operators including MGM Resorts, Caesars Entertainment, and Wynn Resorts have said group and convention business is expected to offset leisure softness as 2026 progresses.
